Let’s imagine for a moment the future. Will it simply be a deterioration from today? Not only from a statistical point of view, but also in terms of our daily lives, the result of the massive environmental changes we are witnessing today? There is actually only one possible path: that of a complete transformation of the global industrial model. Such a transformation must be in line with the sustainable awakening of consumers and work to find new, clean means of production that do not harm the planet.