ITA’s bold push for decarbonization
In November 2024, the Industrial Transition Accelerator (ITA) unveiled its Green Demand Policy Playbook , a comprehensive guide showcasing the most effective government policy interventions to drive demand for low-carbon and near-zero carbon industrial products. Alongside this initiative, more than 50 global business and finance leaders, as well as coalitions representing over 1,000 companies and financial institutions—including the Glasgow Financial Alliance for Net Zero (GFANZ)—endorsed the ITA’s open letter urging governments to implement a diverse range of policy measures to stimulate demand. The letter emphasizes that the optimal policy mix will depend on the unique circumstances of each country and sector. We were thrilled to sit down with Marc Moutinho, Brazil Country Lead for the ITA, to delve deeper into these efforts and explore their implications for Brazil’s green transition.
