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ITA’s bold push for decarbonization

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Your morning coffee may hold the secret to steel industry’s green transformation

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Green Steel World Editorial Team

ITA’s bold push for decarbonization

In November 2024, the Industrial Transition Accelerator (ITA) unveiled its Green Demand Policy Playbook , a comprehensive guide showcasing the most effective government policy interventions to drive demand for low-carbon and near-zero carbon industrial products. Alongside this initiative, more than 50 global business and finance leaders, as well as coalitions representing over 1,000 companies and financial institutions—including the Glasgow Financial Alliance for Net Zero (GFANZ)—endorsed the ITA’s open letter urging governments to implement a diverse range of policy measures to stimulate demand. The letter emphasizes that the optimal policy mix will depend on the unique circumstances of each country and sector. We were thrilled to sit down with Marc Moutinho, Brazil Country Lead for the ITA, to delve deeper into these efforts and explore their implications for Brazil’s green transition.

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Green Steel World Editorial Team

Johnson Matthey: “Energy transition is only possible with hydrogen”

In an exclusive interview with Green Steel World, Dr. Eugene McKenna, Senior Vice President of Hydrogen and Sustainable Technologies at Johnson Matthey, sheds light on the evolving hydrogen industry. He explores the numerous challenges and opportunities it presents across various sectors, including steel, and highlights Johnson Matthey’s significant role in shaping this transformative landscape.

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Green Steel World Editorial Team

COP 29: A missed opportunity or the wake-up call we needed?

The climate crisis remains one of the most urgent challenges of our time and COP 29, the latest iteration of the United Nations climate conference, provided a mixed picture of progress. While the conference took stock of the barriers to meaningful action ahead of the tenth anniversary of the Paris Agreement in 2025, it also demonstrated the complex realities of international negotiations in a world where political, economic and environmental interests often collide.

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Green Steel World Editorial Team

Schneider Electric: bridging sustainability and efficiency

Green Steel World sat down with Alex Richards, Vice President and Regional Segment Leader – Mining, Minerals, Metals at Schneider Electric, to discuss the company’s global operations, its sustainability mission, and its role in decarbonizing heavy industries like steel and mining. (Photo: Schneider Electric)

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About Green Steel World

Green Steel World is a unique platform dedicated to advancing and promoting the decarbonisation of the global steel industry. With a widespread community of researchers, engineers, plant manager, sustainablity officers, etc, from manufacturers, systems integrators, engineering companies and end users, Green Steel World is a powerful network for information exchange and knowledge transfer. Members are kept fully updated via regular newsletters whilst the open website provides instant access to a wealth of technical data, news updates, project information, expert insights and podcasts. Scheduled for 2023 and 2024, the Green Steel World Expo & Conference events are planned in Europe. Visitors can see and discuss the very latest projects, products and services available to decarbonise the steel industries and to reduce global CO₂ emissions.