With over 25 years of experience in management, sales, marketing, product management, engineering and project execution, Joachim von Schéele is a flag carrier for sustainability. Based in Munich, Germany, as Linde´s Global Director Commercialization, Dr. von Schéele’s particular strength is on decarbonisation using hydrogen-related solutions. With a vast experience in both steel research and consultancy, he regularly advises on how to proceed with the green agenda. The GSW editorial team grabbed the opportunity to sit down with Mr. von Schéele who kindly gave us valuable insight into the importance of being cooperative, understanding and positive but also realistic.