This includes the introduction of the Aperam Recycling division logo alongside the ELG logo, underscoring the companies’ joint commitment to sustainable solutions.
Since the end of 2021, ELG has been a central pillar of Aperam’s sustainable ambition to become a zero-waste company. The Aperam Recycling division consisting of ELG and Recyco focuses on processing and recycling stainless steel scraps and residues to return high quality secondary raw materials to the market. The division places circularity of materials at the heart of Aperam’s growth strategy.
The brand update comes as Aperam redefines what is possible in the circular economy with its clear and powerful vision statement to be the leading value creator in the circular economy of infinite, world-changing materials. Aligning ELG’s brand more closely now, reflects this increasing strategic importance of recycling within Aperam’s overall strategy and its commitment to a closed-loop production model. The logo for Aperam Recycling was purposefully created for the refresh of ELG’s brand identity and will be introduced in all of ELG’s global sites and communication channels.
“This visual alignment marks an important chapter in our integration journey with Aperam,” said Jan Hofmann, CEO of ELG and Aperam’s Recycling and Renewables division. It authentically reflects ELG’s crucial position within Aperam and their shared commitment to delivering greater value to their customers through circular solutions.
