Emirates Steel Arkan, the UAE’s largest publicly listed steel and building materials company, has rebranded as EMSTEEL as part of a broader strategy to accelerate its operational transformation and extend its global presence. The new brand identity and operating model were officially launched at an event in Abu Dhabi attended by high-ranking dignitaries and over 400 customers, partners and employees.
The new brand identity embodies the merger of Emirates Steel and Arkan Building Materials, completed in the fourth quarter of 2021. This merger has established the UAE’s largest steel and building materials company, valued at AED 13 billion, with a strong strategic foundation and significant growth potential in both the UAE and international markets.
Under the EMSTEEL brand, the company will initially operate through two distinct divisions: Emirates Steel and Emirates Cement. The Emirates Cement portfolio includes Al Ain Cement Factory, Emirates Blocks Factories, ANABEEB, and Arkan Bags.
Innovation and sustainability are at the heart of EMSTEEL’s operational strategy. The Group is investing in cutting-edge technologies and practices, in addition to continuing to utilise clean energy in its operations, to bring advanced solutions to the market that prioritise safety, quality and efficiency while making low-carbon products the cornerstone of the business.
“Today’s unveiling of our new brand identity marks a milestone in our evolution, as the Group forges ahead to support its customers and add value to its shareholders with a unified vision. Our EMSTEEL brand carries us forward into a future full of opportunities for expansion, business growth and digital transformation. It represents our commitment to creating products, services and solutions to build a better world, in addition to driving global sustainability efforts in our sector through promoting a low-carbon supply chain in collaboration with our partners,” said Eng. Saeed Ghumran Al Remeithi, Group Chief Executive Officer of EMSTEEL.
“The company is committed to reducing carbon emissions in alignment with the UAE’s Net Zero by 2050 Strategic Initiative, where the use of clean energy in our operations is at 80%. EMSTEEL is a global leader in low-carbon steel production and the first steelmaker in the world to capture its CO2 emissions, enabling us to operate with 45% less carbon than our peers,” he added.
